The Concept

Created in January 2015 by I DON’T DO CLUBS® founder Genese Jamilah, MUST LOVE BEARDS® is a national day party series for men who rock beards and women who can’t get enough of them. Women’s tickets are sold in advance to ensure the event is gender-balanced. Men are allowed into the event for free, beard or not.

Did you know?

African Americans spent $7.4 billion on personal care products (including hair care) in 2009. We can connect your products to our community!